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Siemens has been a player in the sector of appliances for over 70 years. In the frame of its continuous strive for the technological innovation of the sector, the official objective of the company is to put the customers’ habits and needs at the center of its research by offering demotic solutions and highly technological appliances. As a matter of fact, Siemens products stick out for the constant work of research and development, pursuing the integration of new technologies for the house with a special care for the design which is characterized by a modern style and minimal lines. A special attention is payed by the company to the production of kitchen appliances. Ovens, hobs, fridges, freezers, dishwashers and coffee makers, besides tumble dryers and kitchen robots.

Siemens is a point of reference for the continual experimentation in the world of User Experience. To this purpose, the products launched on the market are tested beforehand at each step of their development process in specific laboratories where the appliances are inserted in the typical situations of a family every-day-life. The brand final objective is to provide products for the house which are easy to use, while being equipped with technologically advanced and energy-efficient systems.

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